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Tuesday, 20 January 2015 15:25

Mnet Mobile to resell SkiFii data analytics in Australia


Australian customer behaviour data company SkyFii has entered into a reseller agreement with Mnet Mobile to market SkyFii’s data analytics services in Australia and New Zealand.

SkyFii is an Australian data and technology company that captures, analyses and visualises customer behaviour data to inform retailer decisions & enable the delivery of targeted content in real-time, with customers in Australia, Indonesia, Brazil and South Africa.

It’s all about using ‘big data’ to drive customer loyalty and sales.

Its website also shows that it helps business give away 'free Wi-Fi' - no doubt all part of the customer behaviour data analysis plan. 

The company says it has entered into a reseller agreement with Mnet Mobile for Mnet to market SkyFii’s data analytics services in Australia and New Zealand.

But who is Mnet Mobile

It is a subsidiary of the IPG Mediabrands group, and claims to be ‘Australia's leading full-service mobile agency’ with an extensive client base of major brands and companies.

These companies include Kia, Hyundai, Kmart, Target, Coles, Bunnings Warehouse and McDonalds, with SkyFii seeking to expand its new business footprint via Mnet’s client base.

The deal means that Mnet will identify potential new customers for SkyFii’s Wi-Fi driven data analytics and content delivery services and promote SkyFii’s services to prospective customers with a view to the prospective customers entering in a Supply Agreement.

Mnet will also manage customer relationships, and facilitate communication between SkyFii and prospective customers, and help clients integrate SkyFii’s data with their own analytics projects and augment customer CRM profiles.

SkyFii says it has grown its customer base for its Wi-Fi driven data services to over 300,000, and has established a growing new-business pipeline of major retail property groups, major venues and other retail outlets in Australia and internationally since it listed on the ASX in November 2014.

SkyFii CEO Mr Wayne Arthur said: “We are excited to enter into the re-seller agreement with Mnet Mobile and the opportunity to work with them to help expand SkyFii’s new business footprint for our unique Wi-Fi-driven data services.

“As the recognised leader in providing full-service mobile solutions, Mnet is the ideal partner for SkyFii, and we look forward to a mutually beneficial partnership and to expanding the presence and availability of our fast and efficient WiFi services and targeted content delivery services.”

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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