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Sunday, 09 February 2020 20:16

McLaren Racing turns to Splunk to fine-tune performance insights


International Formula 1 championship racing team, McLaren Racing, has competed for almost 50 years. Keeping up with technology, McLaren has announced a global partnership with data insights firm Splunk to deliver actionable information around race performance.

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963 and entered its first Formula 1 race in 1966. McLaren has won 20 Formula 1 work championships, over 180 Formula 1 Grands Prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

McLaren's current racing team is Carlos Sainz and Lando Norris in the FIA Formula 1 World Championship, and Oliver Askew and Pato O’Ward in the IndyCar Series in North America.

Despite McLaren's impressive record-winning history, the organisation recognises the great value of technology to aid in eking out performance gains anywhere that it safely and compliantly do so. In a sport where times are measured in fractions of seconds, even the smallest improvement can mean the difference in first and second place.

However, the speed of a Formula 1 racecar and the volume of data that can be captured call for an enterprise-grade solution, and this is how McLaren and Splunk came to find each other.

The freshly-inked this week multi-year partnership kicks off from the 2020 Formula 1 season and makes Splunk an official McLaren Technology Partner.

“It’s great to have Splunk join us as both a McLaren Racing and McLaren Group partner. Data is at the heart of everything we do at McLaren and in the competitive sport of Formula 1, and the Splunk platform will enable us to continue to draw meaningful insights that can be used to impact performance,” said Zak Brown, Chief Executive Officer, McLaren Racing. “We look forward to working as partners for the 2020 season and beyond.”

Splunk’s solutions will capture data across the McLaren Group infrastructure, network and server environment and across the McLaren Racing function, including the team’s Formula 1 cars, to help them accelerate performance development across the organisation.
“From the production line to the race track, Splunk will help McLaren drive meaningful business outcomes by connecting all of their data at a ferocious speed and at immense scale. Performance is critical in the racing world, and it is no different in the world of data, which makes this partnership a great fit,” said Doug Merritt, President and CEO, Splunk. “I’m looking forward to the Formula 1 2020 season and will be rooting for the McLaren Racing team across the globe.”   
As part of the partnership, Splunk will be integrated into the branding of the team including on the sidepod and cockpit surrounds of the McLaren MCL35 race car.


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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.



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