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Tuesday, 03 July 2018 10:46

Geelong Football Club gets game-day insights with NetApp data


The Geelong Football Club is using data solutions from storage and data management company NetApp to make data-driven decisions and real-time game adjustments.

NetApp says fast, reliable access to data gives the AFL team a strategic and competitive advantage, enabling the club to access and analyse data before, during and after games.

By accessing the data, coaches and players can review vision data to make strategic decisions, such as how to approach a match.

With the NetApp deployment, all players wear GPS trackers to monitor individual statistics, which help in developing personalised management plans and training regimes for each team member – and the data statistics and analysis supports the coaching team’s recommendations around long-term player wellbeing, education and development.

Players and coaches can access game statistics and vision via a smartphone app or computer.

“We have mountains of data available to us and NetApp has enabled our team to gain deeper insight into the team’s training and performance,” says Pete Varszeghy, IT manager, Geelong Cats.

“Training and game footage takes up so much storage, we needed a system that would enable us to move it from place to place, person to person really quickly and efficiently. NetApp’s technology enabled us to do that. I can push a whole match down to a coach in a couple of minutes. Previously it took almost thirty minutes.”

“The Geelong Cats have massive amounts of data and it is important that the Club has technology which can handle the volume of data, as well as get real-time insights.” says  Matt Hurford, technical sales leader – Field CTO – NetApp Asia Pacific Japan.

“That is the difference between winning and losing in elite sports. Ultimately, NetApp empowers Geelong Cats to perform to their full potential and it is great to see the club take a data driven approach to achieving unprecedented success.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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