EMC ANZ chief technology officer Matt Zwolenksi (pictured) explained that the Federation brand is used to label systems that draw on components from each of EMC's operating units - EMC Information Infrastructure, VMware, Pivotal, RSA and VCE.
The Federation Business Data Lake comprises VCE servers, EMC storage, and VMware and Pivotal software.
It is designed for organisations that want to create a data lake to store and analyse large amounts of structured and unstructured data from internal and external sources, including social media.
Such companies typically have large amounts of data stored in silos that make it too hard to access or assemble the data, and traditional data warehouses are too inflexible.
"In the big data world, messy information is OK," Zwolenksi said.
"Over time, the data lake becomes the major source for analytics," he predicted. In addition to greater flexibility, it provides a 70:1 cost advantage, which means organisations can store a greater variety of data over a longer period at the same or less cost.
An important feature of modern analytics is the way machine learning can help organisations better respond to changing customer demands without having to create an explicit model of that behaviour.
EMC offers a range of support services for the Federation Business Data Lake including workshopping, onboarding and training.
Federation Business Data Lake is expected to be available in Australia next month, though that had not been confirmed at the time of writing.
While the Federation Business Data Lake includes the Pivotal Big Data Suite (which in turn includes Pivotal HD, the company's version of Hadoop), customers who favour the Cloudera or Hortonworks distributions will be catered for by other Business Data Lakes from EMC. "It's a good, open data lake solution," said Zwolenksi.