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Wednesday, 21 December 2016 10:26

Data usage hits a high on Telstra mobile network Featured

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Mobile phone and mobile device users flooded Telstra’s mobile network with 76% more data this year that they did in 2015, with the time of the power outages that blacked out much of South Australia topping the telco’s list for data usage in a 24-hour period.

The list of busiest data days over the past 12 months also shows that the AFL and NRL grand finals created big data spikes, with Apple software releases 10.0 and 10.1 rating highly in the data stakes, according to Telstra.

The data reveals South Australians rushed to their mobile devices to watch online content when the power went down, narrowly beating data traffic on the day news broke about the Brad Pitt and Angelina Jolie divorce.

And, not surprisingly the census website debacle and the website reboot created a flurry of online activity on the Telstra network, while both the Australian and US elections showed “strong engagement”.

Telstra’s director for wireless network engineering, Channa Seneviratne, says the result in South Australia was surprising as traditionally Australia sees the most mobile data being consumed when national sporting events are occurring or when a federal election is being conducted.

“This year a weather event led to South Australians binging on video streaming, movie and TV applications available on mobile phones and devices.

“The explosion in mobile usage and the increasing access to high-speed 4G and 4GX technology have created more ways for people to view their favourite shows and movies.

“The list shows the key events that we believe contributed to the data usage on our big data days and is an interesting insight into what we are watching and downloading on our devices.”

Here’s Telstra’s list of data usage for key days over the course of 2016:

Date** National or International event***
Wednesday 28 September 2016
  • South Australian blackout and storms
Thursday 22 September 2016
  • Brad Pitt and Angelina Jolie announce divorce
Wednesday 14 September 2016
  • Apple IOS 10.0 Released in Australia
Friday 10 October 2016
  • US Presidential debate
Tuesday 25 October 2016
  • Apple IOS 10.1 Released in Australia
Thursday 11 August 2016
  • Olympics – Kyle Chambers wins Gold
  • Census website back online
Thursday 3 March 2016
  • Start of NRL season
Friday 20 March 2016
  • Australian Grand Prix
Thursday 14 July 2016
  • NSW Greyhound ban announced
  • Bastille Day terrorist attack in Nice, France
Sunday 22 May 2016
  • AFL women's exhibition match

* Excludes two free data days Sunday 14 February and Sunday 3 April 2016

** Between 1 January 2016 and 19 December 2016.

*** Event is speculative and might not be the only cause of data spike on this date


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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