Friday, 29 January 2016 12:10

Softbank deploys Brocade switches

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Japanese telecommunication service provider Softbank is streamlining its data centre operations by deploying Brocade VDX switches in its group-wide common service infrastructure network.

Softbank says the new infrastructure will greatly reduce complexity and the cost of network operations within its data centres, giving the company greater agility to pursue new growth opportunities in Over-The-Top (OTT) services.

“Increased data centre agility is critical to realising the company’s strategy of delivering new OTT services to drive growth,” said Takenobu Yamane, manager of system infrastructure and service platform, Softbank.

“Deployment of Brocade VDX switches as part of the new common service infrastructure network gives our data centres a more flexible and automated foundation, supporting a much more streamlined and cost-effective operational model that is capable of responding rapidly to new demands.”

The Brocade VDX 6740 and 6740-T switches, deployed in three key Softbank data centres, create an elastic, self-forming, and self-healing Ethernet fabric with Brocade VCS Logical Chassis functionality enabling the entire fabric to be managed as a single switch.

Brocade says the fabric-based architecture simplifies and automates virtual machine mobility and management within the data centres, “which is ideal for supporting cloud data centre operations”. This enables Softbank to increase the flexibility and responsiveness of its data centre and makes it easy to scale the infrastructure to meet current demands as well as future requirements.

Softbank has already deployed more than 70 Brocade VDX switches and is now considering adding more of the Ethernet fabric devices to expand its common service infrastructure network.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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