Wednesday, 21 November 2012 00:03

Click Frenzy goes flat Featured

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Australia's first ever online retail frenzy event went totally flat. Just about no-one could connect to the site!

Around an hour ago, reports from around Australia agreed that the click frenzy event was having difficulties.

Well, that was probably an understatement! The front page was timing out for pretty-well everyone. This writer included.

"My dad went to ClickFrenzy and all I got was this blank page!"

Opening a Google cached copy and clicking through to sub-pages worked fine, suggesting that it was the front page with all the congestion.

This is despite claims from the organiser that with a higher than expected pre-registration count, he'd felt compelled to beef up the server hardware. According to a traceroute command, the site appears to be hosted by an organisation called Cloudfront in Sydney.

Well, now, at the time of writing (around 11:30pm) the site appears to be functioning relatively normally. This is probably a combination of two things - extra resources at the server end, and everyone else giving up and going to bed!

Check the twitter feed to find the pervasive "sour taste in the mouth" this has left with people.

There seem to be two themes running in the tweets. Firstly the suggestion that online retail is considered to be a joke by both the customers AND by the retailers and secondly that those who could get through to the actual online stores were finding little that was significantly cheaper than they could get any time. A comment this writer would agree with from a casual search of stores known to me.

Two (randomly selected) tweets to ponder:

From Nita Green #clickfrenzy Myer claims 50% off a handbag at $59 but it's $79 in shop. no need to lie about it." Yeah that's against the law

From Johnathan Crossfield Every crashed retailer involved in #clickfrenzy has voided their right to ever complain about lost sales to offshore ecommerce ever again.

Click Frenzy - the sale that stops a nation (according to the site slogan) perhaps should become the sale that stops a server farm!

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David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

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