Friday, 04 February 2022 11:08

Zoho benefits from Google changes

Zoho chief evangelist Raju Vegesna Zoho chief evangelist Raju Vegesna

Zoho's Workplace collaboration and communications product now has more than 16 million users globally following 34% growth during 2021 including a 120% surge in migrations from Google Workspace after Google announced the imminent end of the G Suite legacy free edition.

More than 40% of new migrations to Zoho Workplace during 2021 came from Google and Microsoft, according to Zoho.

SMB customers increased by 40%, mid-size by 36%, and enterprises by more than 20%. This may indicate that the largest organisations are more likely to be rusted-on Microsoft customers.

Zoho believes the growth is due "to increasing business demand for contextual applications with utmost standards for user privacy as well as rising costs from other collaboration platform providers."

According to Info-Tech Research Group senior research analyst Thomas Randall, "Zoho is unique amongst its productivity suite competitors for not rolling out a cost increase for 2022, nor removing their freemium offerings.

"Other providers have justified price add-ons and increases to reflect the additional value they believe their customers have received over the pandemic for using their tools. Yet freemium offerings and price consistency have been central for many customers and businesses to stay afloat during lockdowns. Now that such offerings are in short supply, Zoho will likely see increased demand for their Workplace services as customers seek strong ROI for productivity and collaboration software."

Zoho chief evangelist Raju Vegesna said "Persistent long term execution has been a hallmark of Zoho, and our investment in Zoho Workplace attests to that. The market has seen vendors offering hundreds of seats for free to gain market share and eventually pulling the plug.

"All along, Zoho Workplace has been consistent in delivering customer value and continued high speed of innovation. Our ad-free approach and respect towards user privacy will be a pleasant surprise to users coming from alternative 'free' services."


Queensland-based software company printIQ's global director of sales Adrian Fleming said "Zoho is definitely playing a big part in our success. The main benefit is that we communicate better as a five-country organisation.

"Prior to using the tools in Zoho Workplace, our business processes were very disconnected and nothing spoke to each other.

"Zoho Cliq has been the biggest surprise. We use it extensively and I think without it, our communication would have been a lot more difficult. We've become very reliant on the product and the tools within Zoho Workplace, they've been a godsend."

Zoho Workplace is available in three editions: Standard is $4.40 per user per month (paid annually), and Premium – with extra storage and additional features – is $9.35 per user per month. Zoho Mail is $1.65 per user per month.

In related news, Google just introduced the Workplace Essentials Starter Edition. It includes Chat, Docs, Drive, Meet, Sheets and Slides – but not Gmail. A business email address is required to sign up.

Read 2403 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News