Friday, 27 November 2015 09:22

Oracle ramps up UX efforts


"The technology without the experience is useless; the experience without the technology is useless," says Oracle executive vice president of applications user experience Jeremy Ashley.

So one of Oracle's objectives is to make the complicated simple for people working across a business or in the IT department.

Oracle's Alta UI was made publicly available last year, and has gone into production in the company's Fusion applications, says Oracle vice president mobility and development tools Chris Tonas. This is about offering different experiences to different users on different devices, for example 'click to drill down' on a desktop versus 'touch and expand' on a tablet.

But we are heading towards a situation where the phone is likely to be most people's primary device, Ashley believes, using a combination of native and web apps as well as other devices when they are more appropriate for the job in hand.

Oracle's rule of thumb is that devices with 6in or smaller screens need native apps, while anything larger uses a web app. Either way, it is important to meet users' expectations of the way software should work. For example, it's a bad idea to expect a user to press on a screen element if they expect to swipe. People won't use apps that don't meet their expectations, he says.

Ashley also sees Chromecast and similar technologies being used where a large screen is needed, but stresses that the objective is to take full advantage of the TV or monitor, not just to provide an enlarged version of what is shown on the phone's screen.

This model frees people from their desks, whether any particular individual prefers a phone, tablet or notebook, or even different devices according to the situation and task.

Oracle's approach even makes it possible to switch from one device to another mid-task, arriving at exactly the same point in the process.

"People want to go from situation to situation," Ashley says, and if they don't or can't capture information or ideas in the moment, it is likely to be lost forever. Hence, for example, the provision for capturing voice notes or photographing a receipt and then storing them as part of a broader process. "It's a much more humanistic thing."

Oracle UI capture

Tonas says Oracle's Mobile Application Framework includes support for voice input as part of an effort to restore people's ability to walk around with their heads up rather than peering down at screens.

Similarly, the delivery of notifications means they can see important messages without having to open the relevant app (see image beneath headline).

The goal is to support "the exact amount of work required for the right person on the right device at the right time," he says.

Ashley picked up that theme, pointing out that "our enterprise applications aren't somebody's job - they have a job to do" so it is important that those applications provide "a more naturalists, human way of working." This approach also means less training is required.

Common, self-service tasks (such as entering a leave request) should be on a par with using an ATM or the seat-back entertainment system on an airliner, he says, although certain roles and tasks call for greater density of information that is better provided by a more traditional UI.

Oracle UI HCM

"Oracle puts a lot of faith and effort into [UX]," says Ashley. There are now five generations in the workplace, each with different expectations and experiences, and "we have to manage that transition as gracefully as possible."

Disclosure: The writer attended Oracle Open World as a guest of the company

Read 4196 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News