Friday, 24 July 2020 11:56

SMBs held back by technology changes, Optus report reveals Featured

By

Many Australian businesses are struggling to keep pace with technology changes critical to their business success, despite over 40% of SMBs believing that adopting smart technology to improve business efficiency will have the biggest impact on their business in the next three years, according to newly released research from Optus.

The Optus and Venture Insights Connectivity Report 2020 found that as businesses across Australia continue to embrace remote working and run their enterprises from home, the importance of reliable connectivity and technology to business agility has never been more important.

The Optus and Venture Insights report Connectivity Report surveyed the “big business drivers” of the economy - SMBs - and found that many are failing to grasp the opportunities offered by new technologies (39%) and over a third (40%) admitted they are not actively protecting their business from cyber-attacks.

Optus and Venture Insights say the survey also showed that Australian SMBs are so reliant on fast and dependable connectivity, that over one third (36%) believe advances in broadband and mobile services such as 5G will have a big impact on their business – and almost half (47%) identified having faster download and upload speeds would benefit their business.

Optus Managing Director of SMB, Libby Roy, said with over 2 million Australian SMBs, the research clearly shows that “business connectivity is critical to drive economic resilience and prosperity”.

“Poor connectivity can leave businesses in a digital hole. By adopting the latest digital and connectivity tools available today, SMBs can be better equipped to make their business more productive and successful. The power of 5G is also an untapped opportunity for many SMBs to have digital at their core transforming the way they work and operate,” Roy said.

On connectivity and 5G the report also revealed that improvements in network speeds and performance will be important in helping businesses increase their efficiency and productivity, with many companies looking to 5G to unlock opportunities.

And 62% of SMBs surveyed said the arrival of the 5G network will be important for their business and 75% said they would consider upgrading to 5G when it is available to them - and when it comes to their network performance, 83% said speed was their top priority, ahead of data allowance or price.

Nigel Pugh, Managing Director at Venture Insights, said: “Connectivity is more important than ever for businesses, whether it is for sustaining business operations remotely, connecting with customers anywhere, or efficient remote monitoring of assets and inventory.

“With SMBs as the engine room of the Aussie economy, their continued success and digitisation are critical for the nation.”


Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.

CLICK HERE!

WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.

REGISTER HERE!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News