Thursday, 30 March 2017 22:04

Xero surpasses 1 million global subscribers Featured

By
Rod Drury, Xero CEO and founder Rod Drury, Xero CEO and founder

Cloud accounting software company Xero has doubled subscriptions in the past two years to surpass the one million subscriber mark globally.

The New Zealand-based company rocketed past one million subscribers by adding nearly 300,000 subscribers in the last year.

Xero had just 50,000 subscribers 5½ years ago and now has more than a million subscribers in more than 180 countries.

“Five-and-a-half years ago, at 50,000 we asked shareholders to imagine our business at a million subscribers,” chief executive and founder, Rod Drury said.

“We invested for the long term to build a business and ecosystem to achieve those numbers. It’s very satisfying to deliver on that promise.

“Starting around 10 years ago with our first lines of code, it’s amazing to see the global community who have built businesses on our platform.”

Drury said many subscribers were now doing business across borders — not just in their home countries — and he claimed cloud technology had reshaped trade over the last decade.

“We’re seeing the rise of truly global small businesses that have grown up without the need to operate within the confines of a single country’s borders,” he said.

“Only a global platform — on a single global code base like Xero — can offer the opportunity for small businesses and their advisors to expand their businesses offshore, connect to banks in multiple countries and use Xero’s technology and payment partnerships with Google, Apple, Square, Paypal, Stripe and others to do business seamlessly all over the world.

"It sets in motion a global network effect as small businesses expand their trade between countries.

“Many of the 100,000 business advisers who work with their clients on Xero have small businesses that import or export. The increasingly global nature of small business means that, like Airbnb, Amazon, and Facebook, accounting platforms must also be global.  Surpassing one million subscribers positions us as a leading global cloud accounting platform. We’re just getting started.”

Xero is talking up Artificial Intelligence (AI) and machine learning as the next wave of accounting innovation.

“Machine learning and automation will open up the next phase of innovation in accounting, driving a transition in the industry bigger than the move to the cloud did 10 years ago,” Drury said.

“With technology doing more of the time-consuming, data entry work, we will see more accountants take on advisory and virtual CFO roles within the small businesses they support.

Drury said cloud innovation had driven Xero’s rise “to help more than one million subscribers”, adding that “machine learning and automation will be the wave which enables us to scale to service millions of small businesses and advisers around the world”.

Read 2603 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

SONICWALL 2022 CYBER THREAT REPORT

The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.

GET REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments