The deal is designed to enable Reckon One customers to automate repetitive administrative tasks, while streamlining workflows and processes, without needing deep technical skills.

Reckon chief executive Sam Allert said, “Today’s small business owners use an array of applications to manage their work. While these tools are essential, moving information from one source to another takes time that would be better spent on creating growth.

“Automation once required complex programming, but Zapier and Reckon have made it possible for any small business to significantly reduce its admin.”

Zapier enables users to connect the apps they use to easily automate daily tasks, all without the need for any coding know-how – and through the creation of triggers and actions, known as Zaps, it monitors data changes in one application to trigger actions in another.

Allert says that through Zaps, Reckon One can now be linked to over 1,000 commonly used cloud applications across eCommerce, CRM, inventory, project management and beyond.

And Allert says that to get users started, Reckon One has created more than 10 templates for some of the most common multi-app tasks, covering integrations with Gmail, Shopify, Stripe, Infusionsoft and Cyfe.

“Whether they want to update Reckon One with Shopify sales, Stripe charges, or Infusionsoft contacts, customers can now do this quickly and easily to streamline repetitive tasks and focus on more important work," he said.