Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Thursday, 14 July 2011 13:34

Don't talk to me about end users!

By Donald Farmer

SPONSORED EDITORIAL I'm fed up with 'end-users' - the term, that is. I simply don't believe they exist. Perhaps more accurately, I don't suppose they exist anymore.


At one time, data management, reporting and analytics required specific technical skills. Even publishing content on the corporate network was a specialized skill. Back then, I can imagine there were users who were indeed at the end of something. They may have been the end receivers of a process of corporate intelligence with no technology to take it further. Or they may have been at the end of a chain of custody of data with no means to refine or distribute it further.

Collaboration was round the water cooler. Further analysis meant clumsy downloads to Excel. At the Gartner BI Summit in LA last week, Rita Sallam described how traditional BI tools often become 'expensive ETL systems for exporting to Excel.'

These days should be gone. Today no user is the end of anything. Every user is the start of something new.

At the very least, with social networking and collaboration technologies (whether endorsed by IT or not) any user can start a managed, analyzable thread of discussion on the data or reports they receive. If you are not enabling, managing and analyzing those threads, you are ignoring a prime source of knowledge in your business.More powerfully, with Business Discovery tools such as QlikView, any user can begin a new thread of analysis - refining, supplementing, and remixing their received corporate intelligence. Our new enterprises are not centralized point-to-point systems. Rather, each user is a node in a network, with all the flexibility and strength (and yes, redundancy) that networks have.

Our businesses are the better for it. Our users can be more engaged, and more informed. Our IT departments try not to solve every analytic problem, but instead provision the data and services that keep the network humming with intelligence.

So don't talk to me about end-users. I don't think they exist, except perhaps in small isolated pockets of dysfunctional organizations. I don't even think they should exist. Let's see an end of them.

This post republished from: https://donalddotfarmer.com/2011/05/09/dont-talk-to-me-about-end-users/


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments