Featured IT News

OnLoop out of beta, now launched

17 September 2021 in Market

Singaore-based AI and behavioural science powered platform OnLoop has announced that the product is now available to all users, after…

Australians ‘struggle’ up against network security breaches

17 September 2021 in Security

Australian organisations are struggling with network breaches, ransomware attacks, remote work, and more, according to the latest network security report…

Rod Sims appointed to International Competition Network role

17 September 2021 in Technology Regulation

The chief of Australia’s competition watchdog, Rod Sims, has been confirmed as the new vice chair digital co-ordination and Asia-Pacific…

Kiwi software to help ease in big change in Australian energy market

17 September 2021 in Energy

Australian energy operators will use a solution from a New Zealand company to handle the biggest change in regulations in…

Space Machines, Fleet Space partner on nanosatellites launches

16 September 2021 in Space

In-space logistics provider Space Machines Company (SMC) has inked a memorandum of understanding (MoU) to test the deployment of nanosatellites…

Reuters scribes claim exclusive three years after it came to light

16 September 2021 in Security

A story about US mercenaries going to work for the UAE Government, without obtaining the necessary American clearances, was claimed…

Lenexa Medical, DB Results ink MOU on services for Aged Care

16 September 2021 in Deals

Medical device company, Lenexa Medical and global digital business DB Results have signed a Memorandum of Understanding (MOU) to further…

AGL expands electric vehicle subscription service to Adelaide

16 September 2021 in Automotive

Energy and telecommunications customer services provider AGL is expanding its Electric Vehicle (EV) subscription service to Adelaide.

Software agent used by Microsoft Azure exposes Linux VMs to numerous flaws

16 September 2021 in Security

A software management agent silently installed by Microsoft's cloud platform Azure on Linux VMs has a number of remote code…

Security tops technical skills priorities for career advancement for tech pros

15 September 2021 in Security

Tech pros say security, troubleshooting and network management are the top technical skills needed to progress in their careers and,…

Microsoft issues patches for two zero-day flaws, 84 others

15 September 2021 in Security

Microsoft has released patches for two zero-day vulnerabilities, along with patches for 84 other flaws in its products, including Microsoft…

ACSC reports fall in cyber-security incidents in 2020-21

15 September 2021 in Security

Cyber-security incidents reported by victims fell during the 2020-21 financial year, the Australian Cyber Security Centre says in its annual…

Canva hits US$40B valuation

15 September 2021 in Deals

Australian-founded visual communications and collaboration SaaS vendor Canva's latest US$200 million funding round values the company at US$40 billion.

Ransomware gang warns of data destruction if ransom negotiators called in

15 September 2021 in Security

A ransomware gang has warned victims that any data that has been exfiltrated from their networks during attacks would be…

Three Americans fined for providing hacking services to UAE Govt

15 September 2021 in Security

Three former American intelligence operatives have agreed to pay a fine of US$1.685 million (A$2.3 million) as part of a…

Breaking IT News

Distribution partnership: SourseAI’s machine learning AI platform does deal with network automation experts Devoli

19 September 2021 in Resellers

Devoli has gone straight to the source for the good sauce on using the force of powerful AI, with SourseAI’s…

auDA Foundation offers grants totalling $200,000

17 September 2021 in Telecoms & NBN

The auDA Foundation, supported by .au domain authority auDA, is offering five $40,000 competitive grants for new education or research…

Zuora integrates Microsoft products to deliver agile solutions to customers

17 September 2021 in Accounting Software

Cloud-based subscription management Zuora will integrate Microsoft products to its platform as part of a multi-tiered agreement with the tech…

Microsoft offers passwordless feature to users

17 September 2021 in Business Software

Passwords are inconvenient, and they’re prime target for attacks. For years, they’ve been the most important layer of security in…

Bitdefender releases free REvil/Sodinokibi decryptor

17 September 2021 in Security

Security vendor Bitdefender has released a universal decryptor for files encrypted by the REvil ransomware before 13 July 2021.

iseek and Vault Cloud deliver Queensland’s first locally hosted Protected Cloud service

17 September 2021 in Cloud

Data centre and connectivity group iseek has partnered with cloud specialist Vault Cloud to deliver Queensland’s first locally hosted Protected…

Hospitals need more IT: report

17 September 2021 in Business IT

Zebra Technologies' Smarter, More Connected Hospitals report suggests the sector needs to pay more attention to IT.

Samsung launches 12.4-inch Galaxy Tab S7 Fan Edition from $799 in Australia

16 September 2021 in Home Tech

Offering one of the bigger tablets out there at sub-$1000 pricing for all but the 5G model with 128GB which…

Appian launches new version 21.3 of its Appian Low-Code Automation Platform

16 September 2021 in Business IT

Low-code pioneer Appian has not only just concluded its Appian Europe Digital Experience, which you can still attend virtual replays…

The new 8.3-inch iPad mini - it's practically an iPhone Mega!

16 September 2021 in Home Tech

The only thing the iPad mini doesn't have is a traditional phone dialler, but with FaceTime support and the ability…

Globalization Partners opens nominations for PANGEO awards, recognising visionary companies and individuals in their pursuit of global expansion

16 September 2021 in Recruitment

Major International Awards to be Presented during the Globalization Partners PANGEO Virtual Conference - October 20th-22nd, 2021 COMPANY NEWS: Globalization…

:'-) A COVID luddite's crazy reasons to not 'trust' the new iPhone 13

16 September 2021 in Fuzzy Logic

Are you as excited about the new iPhone 13 models as I am, but are wary that the 5G it…








Popular News

Subscribe to Newsletter

*  Enter the security code shown:




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News


Friday, 29 January 2010 09:56

Is the iPad for you?

Who exactly is Apple thinking will be attracted to the new iPad device?  Some believe the device will revolutionise portable computing, others are less impressed.

Is it an eBook reader, a portable gaming platform, a substitute for a netbook or a weapon for business road warrior?  The Apple iPad could in theory be used by consumers in all of these markets, but will these people flock to Apple's new pantheon?

eBook fans that have not already gone down the Kindle path may be attracted to the classic intuitive iPhone interface now gone epic in the iPad. 

Then there is the colour, lustre, flexibility and sheer sexiness of the device itself, flipping from landscape to portrait while perusing the New York Times (in colour) is a definite selling point over the Kindle.  Combine that with the iTunes-music-store-style set pricing for content, as well as the new iBooks interface and the package for the eBook consumer is compelling.

The question mark is whether a backlit IPS screen can be comfortable in long reading sessions up against the familiar paper feel of eink.

Gamers will be attracted to the iPad, bringing all the benefits of iPhone portable gaming infrastructure to a higher resolution platform may steer some away from their PlayStation Portable, Nintendo DS and even iPod Touch or iPhone.  Given Steve Jobs made a point by showcasing games such as Need For Speed: Shift - a game more associated with the PC, PS3 or Xbox 360 - as comfortably playable, the gaming market is significant in Apple's eyes.

Even local mobile game developer Firemint, creators of Flight Control, one of the App Stores top selling applications were quick to give out information about a reengineered version of their game for the iPad.  Nobody will buy the iPad purely for games initially, but many a developer will be attracted to create game software for the device, and down the track this library of choice will attract the tech-hungry gamer.


Those disappointed by the power, capabilities, ease of use or simple aesthetics of the current crop of net and notebook computers could not help but cast an eye over the iPad.  But they may run back to their, perhaps bloated, machines soon after.  In my opinion, though the iPad boasts some grown up apps right from the start, with iWork giving us Keynote for presentations, Pages and Numbers for just about everything else, the lack of multitasking is a significant drawback.

Even if these apps feature a level of persistence as you jump around them, the frustration would build; this would especially be the case for IT professionals used to flipping constantly between applications.  If you are more the kind of worker who will spend all day working with spreadsheets the experience will be fine.

On the positive side, Apple has not locked these types of users into the (quite responsive) on screen keyboard, with a Blu-tooth or dockable keyboard being an option for the key pounders.

Road Warrior Salespeople and others of this ilk will be proud to whip out an iPad in their next important client presentation.  Nothing impresses a CEO more than showy technology.  Sure the Sales bloke will have an issue if he has not charged his iPad battery in the last ten hours and needs to output his presentation to a projector via the dock connector, but that is just part of presentation planning hey?

As my colleague David Williams pointed out, the lack of any camera on the iPad puts a dampener on what could have been a killer business application of video conferencing, there will be ways around this however, with external devices. 

It is also pleasing to see a range of models from the outset - starting at US$499 and moving up from there with increased storage and varied connectivity features and accessories to add.  This approach will broaden further the audience for such a device.


Which brings me to the two categories of people at will truly be attracted to Apples new risk. 

Firstly the insatiable Apple zealot and his/her close cousin, the gadgeteer.   This group of people will by the latest and greatest offerings, especially from Apple, regardless of need or where else this income could have been better spent (Haiti relief, for instance).  These people (and there are a lot of them) actually bought the first non 3G iPhone for goodness sake, and will absolutely salivate over the introduction of iPad 1.0, despite its shortcomings.  Heck, if nothing else, the iPad will make a great programmable universal remote control for all their house full of other gadgets.

The second, and probably more significant target audience, are those people where the Web is the computer.  Those that use technology no further than cloud applications, email, Facebook, instant messaging, Skype, You Tube and so on. 

This is an increasing market, and Apple is well aware of this, the iPad will revolutionise the way this market demographic uses technology.  Those of us frustrated with booting up a 'real computer' simply to get on the web while plonked on the couch rather than hunched over a mouse in the study.

The iPad will increase Apples Zealot share through smart marketing to this group, something that Microsoft has dropped the ball on after championing the UMPC (Ultra-Mobile PC) push with the Origami Experience back in 2008. 

Apple has the company infrastructure nimbleness to bring these visions to the marketplace in a timely, sexy and technologically intuitive way. 

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Mike Bantick

joomla visitor

Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

Share News tips for the iTWire Journalists? Your tip will be anonymous