Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Thursday, 06 December 2018 16:29

Wakey, wakey eggs and bakey, iPhone XR sales look flaky Featured

Wakey, wakey eggs and bakey, iPhone XR sales look flaky Pixabay

As the Apple stock price continues its descent into Sir John Harrington’s famous invention, the iconic tech company is desperately scrambling to shore up the flagging sales of its latest batch of pricey iPhones, not least the so-called budget model.

Apple chief executive Tim Cook and his underlings such as product marketing vice-president Greg Joswiak are anxiously trying to convince the world that the iPhone XR is a hit, saying things like it has been Apple’s “most popular iPhone each and every day since it became available".

However, even blind Freddy, let alone hard-nosed market analysts, can see through that sort of spin.

The market wants to see hard facts and numbers – not empty rhetoric without context.

That being the case, here is one such fact that underlines previous reports of production cutbacks of all three new iPhone models and discounting of the iPhone XR in Japan.

In the US, the biggest iPhone market by a country mile, Apple has taken the unprecedented step of offering a huge US$300 discount on the iPhone XR if a user trades in an iPhone 7 Plus.

Yes that’s right, folks. Apple is now advertising that the base model of a phone that started selling last month for US$749 can now be had for just US$449!

And on top of this, if you want to trade-in your older model iPhones going back to the iPhone 6S, Apple, a company renowned for its generosity to customers, will give you an additional US$100 on top of the usual price for your trade-in. And if you only have an iPhone 6, wel,l Apple will even give you US$150 instead of the usual US$75.

What’s more, Bloomberg says, “company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR, according to a person familiar with the situation” – a situation the source described as a fire drill.

As we all know, discounting a product by 40% just one month after it has been released to the market must indeed mean that sales for that product are booming, right?

Well, that depends on whether you’re an Apple fanboy or not of course.

According to AppleInsider’s number one fanboy journalist, the messenger needs to be shot. Bloomberg is “panic mongering” by conflating price slashing with “Apple’s give-back trade-in program".

Let’s see now, Apple now has a headline banner advertising the iPhone XR for US$449 and the company has upped trade-in prices on old model iPhones going back to four generations by 50-100%. Yes, it is definitely unreasonable to conflate that with price slashing – if you’re a fanboy.

And, of course, what nobody seems to be saying is that all of Apple’s increasingly desperate efforts appear to be going toward preventing leakage of its iPhone user base. The company appears to have given up trying to entice Android users into the fold.

The market has recognised this, with analysts in organisations such as Goldman Sachs and HSBC using words like iPhone market saturation and heavy dependence on one product when discussing Apple’s future prospects. But that’s another story.

Subscribe to ITWIRE UPDATE Newsletter here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to and advertising enquires to

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News