Wednesday, 06 May 2020 09:50

Audi sets up virtual purchase system at Australia showrooms Featured

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Audi sets up virtual purchase system at Australia showrooms Image by Michal Jarmoluk from Pixabay

German automobile manufacturer Audi has put in place a system whereby would-be customers can pick, book and pay for a vehicle, all without venturing outside their homes, and claims it is the first premium automobile brand in Australia to do so.

The company said in a statement that its full range of models could be reserved, with a refundable fee of $500, and the sales transaction could be completed without a visit to a showroom.

Presumably, Audi is taking aim at those who are not receiving the JobSeeker or JobKeeper government stipends.

“At a time like this, where many Australians would rather make their purchases from the security of their own home, we wanted to create a tailored online solution that allows Audi customers to do just that,” said Nikki Warburton, chief customer and marketing officer at Audi Australia.

“It’s important that this solution feels very premium, in line with our brand promise, and that customers have the flexibility within the platform to satisfy their individual tastes. We’re delighted to have achieved this, allowing customers to choose their Audi based on what’s important to them, and then secure it before finalising the purchase with a dealer.

“It’s a fast, flexible and easy solution that is seamlessly integrated into our sales process, providing customers with an entirely new way to begin an Audi purchase: from the comfort and security of their home,” said Warburton.

After a vehicle is booked, the dealer who has that model in stock will contact the customer within two working hours to answer any questions, arrange a "virtual walkaround" or test drive if required, or to finalise the sale (including finance).

Delivery of the new Audi will also be arranged if the customer is happy with this option.

But those who prefer a face-to-face deal can opt for it. A change of mind will not result in any financial penalty.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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