PR and marketing man Max Markson has announced his social media savvy client, Sociabl, is not only now ready to download at the iOS App Store, but will be officially launched on Monday 18 January 2016 in Sydney, with some political firepower.
Sociabl is the ‘celebrity video call app’ that lets you video chat with a celebrity for a fee, with 50% of the fee going to charity.
iTWire’s previous article on the app is here.
The app is the brainchild of 21 year old Brandon Reynolds, and 22 year old Jarrod Hrotek, giving you an ‘intimate one-on-line video call with your favourite idol.’ Not only will half the proceeds of the cost of the call go to charity, but ‘you will have a digital copy to re-live and share your experience.’
The official launch of Sociabl will be held at Sydney’s Jones Bay Wharf on Monday the 18th of January, 11am aboard the multi-million dollar superyacht Masteka II with special guests Hon Christopher Pyne MP, Federal Minister for Industry, Innovation and Science and Leader of the House, Leader of the Opposition Hon Bill Shorten MP and AFL star Gary Ablett Jr.
After the official launch, guests will 'enjoy a luxurious cruise around Sydney Harbour,' with media invited to attend.
Some of the celebrities involved with the app include: Gary Ablett Jr, Jimmy Barnes, Reece Mastin, Brendon Fevola, Rugby League's Burgess brothers, Layne Beachley, Shane Warne, Ian Thorpe, Pete Evans, Will.i.am, 5 Seconds of Summer, stars of TV's Bachelor and Bachelorette shows, digital mega-stars Jamie Curry and Chloe Morello, along with over 30 AFL footy stars and celebrities to be available for video chats with their fans.
Sociabl co-founder Brandon Reynolds said: “I’ve always loved the power of celebrity. With the fast development of social media and the interaction between stars and their fans increasing I feel that Sociabl is a natural progression.
“It offers the opportunity of a more intimate and unique relationship for people to meet their idols and raises money for charity at the same time.”
More below, please read on.
Markson boasts on behalf of Sociabl that the app and company ‘is currently valued at over $9 million dollars before it has even launched and is expecting more celebrities to sign up daily.’
The PR guru says ’it is a far cry from its humble beginnings when a then 19 year old Reynolds tracked down the contact details of every person on the BRW rich 200 list and pitched them the concept of Sociabl for funding. He heard back from 20 members of the rich list, then got interviews with 5 of them. One of them invested $50,000.’
Then, in his second round of seed funding, we are told that Reynolds ‘rejected an offer from a BRW rich lister to own 50% of the company for $2.5 million – and now finds himself heading up a $9 million dollar company at 21 years old!’
Sociabl has established offices in Adelaide, Los Angeles and London with a staff of 11 across Australia, the US and Europe.