Local Measure says its Pulse real-time customer feedback tool for bricks and mortar businesses bridges the online and offline customer experience and allows businesses to trigger a customer feedback request at specific moments, including when logging into Wi-Fi, in the hours after arrival, or when presented with a feedback link/QR code.
According to Local Measure, the interface for Pulse is simple and unobtrusive, providing the customers with the opportunity to submit a single five-point rating that represents their current level of satisfaction. Customer details and comments are then requested so that issues can be resolved immediately by staff on the ground.
The company says the ability to immediately act on customer feedback “is what sets Pulse apart” from other feedback tools and surveys, allowing front-line staff to be notified of customer responses as they come, and to mark each response as actioned once resolved.
“Pulse gives control back to front-line teams to take action on feedback in the moment and drive a better experience for the customer.”
Local Measure partners with Cisco wireless technologies, as well as IBM Watson Customer Engagement and Salesforce to provide end-to-end customer experience solutions for its clients.