Australian location-based customer experience platform Local Measure has launched a new real-time mobile feedback app for the hospitality, tourism and retail industries designed to help businesses collect feedback from on-site customers and immediately action any issues.
Local Measure says its Pulse real-time customer feedback tool for bricks and mortar businesses bridges the online and offline customer experience and allows businesses to trigger a customer feedback request at specific moments, including when logging into Wi-Fi, in the hours after arrival, or when presented with a feedback link/QR code.
According to Local Measure, the interface for Pulse is simple and unobtrusive, providing the customers with the opportunity to submit a single five-point rating that represents their current level of satisfaction. Customer details and comments are then requested so that issues can be resolved immediately by staff on the ground.
The company says the ability to immediately act on customer feedback “is what sets Pulse apart” from other feedback tools and surveys, allowing front-line staff to be notified of customer responses as they come, and to mark each response as actioned once resolved.
Jonathan Barouch, chief executive of Local Measure, said, “By the time a business has sent a post-visit customer survey, it’s simply too late to make a difference for that customer or to shape their impression.
“Pulse gives control back to front-line teams to take action on feedback in the moment and drive a better experience for the customer.”
Local Measure partners with Cisco wireless technologies, as well as IBM Watson Customer Engagement and Salesforce to provide end-to-end customer experience solutions for its clients.
INTRODUCING ITWIRE TV
iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.
We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.
In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.
We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.
See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.
SEE WHAT'S ON ITWIRE TV NOW!