Featured IT News

Citing national security, US bans downloads of TikTok, WeChat

19 September 2020 in Government Tech Policy

The United States has banned the downloading of TikTok and WeChat by residents, claiming this would be a threat to…

Vic police not rated highly for ethics or honesty: Roy Morgan survey

18 September 2020 in Market

The Victoria Police do not rate highly among the citizens of the state when it comes to honesty or ethical…

APAC 5G factory post-COVID-19 revenues to recover to US$60 billion in 2030

17 September 2020 in Business Telecommunications

COVID-19 initially slowed mobile phone sales in the Asia Pacific and disrupted supply chains and demand for certain 5G-related end…

Amazon to sell Spacetalk in the UK in deal with MGM Wireless

17 September 2020 in Resellers

Ecommerce giant Amazon is signed up to sell MGM Wireless’ Spacetalk all-in-one kid’s smartphone watch and GPS device in the…

Fears over ‘permanent’ loss of research talent from university sector with job cuts

17 September 2020 in Government Tech Policy

Australia’s peak body for science and technology, Science & Technolgy Australia (STA), fears the permanent loss of talent from the…

Government to invest $1.9 billion in new, emerging technologies

17 September 2020 in Government Tech Policy

The Federal Government is investing $1.9 billion in new and emerging technologies as part of an investment package it says…

'There's a bear in there' – fine for Play School, not for your network

17 September 2020 in Security

Another security vendor has added its voice to warnings about the security risks posed by smart devices.

ACCC authorises energy industry co-operation during COVID-19

17 September 2020 in Energy

Australia’s competition regulator the ACCC has moved to ensure access to reliable and efficient energy supplies is maintained during the…

NZ competition regulator issues blunt warning on consumer ‘overspending’ to mobile operators

17 September 2020 in Business Telecommunications

New Zealand’s competition watchdog The Commerce Commission has warned the country’s three mobile network operators that they should provide more…

PS5 arriving in November

17 September 2020 in Home Tech

Australia will be one of the first countries to get the PlayStation 5, Sony Interactive Entertainment has announced.

Java 15 goes GA

16 September 2020 in Business Software

Java 15 is here, with new features and previews of what is to come in future versions.

VMware updates simplify Kubernetes adoption

16 September 2020 in Enterprise Solutions

VMware vSphere 7 Update 1, VMware vSAN 7 Update 1 and VMware Cloud Foundation 4.1 are said to streamline customer…

Australia tops GSMA mobile connectivity ranks for sixth straight year

16 September 2020 in Mobility

For the sixth year running, Australia has gained the top spot in the Mobile Connectivity Index put out by the…

Apple iOS 14, iPadOS 14, tvOS 14 and watchOS 7 upgrades arriving tomorrow

16 September 2020 in Home Tech

Arriving on Wednesday September 16 in the US, and Thursday September 17 in Australia, all of Apple's major operating systems…

MUST WATCH: Apple's Sept 2020 keynote with new iPads, Watches, OS updates and more

16 September 2020 in Home Tech

Once again, Apple has showcased a range of great new technologies in an incredibly professionally produced video presentation that showcases…

Genomics leaders collaborate to create Australia’s first national Covid-19 tracking system

16 September 2020 in Health

Australia’s Communicable Disease Genomics Network (CDGN) and American biotech company Illumina are collaborating to track COVID-19 using next-generation genomic sequencing…

Oracle's TikTok buy will help its cloud prospects, add 'hip factor': claim

15 September 2020 in Cloud

Database giant Oracle is buying TikTok to increase its relevance in the cloud market by demonstrating the scalability of its…

Oracle Cloud Guard and Oracle Maximum Security Zones beef up cloud security

15 September 2020 in Cloud

Oracle's new Oracle Cloud Guard and Oracle Maximum Security Zones features help customers prevent misconfiguration errors and deploy workloads securely.

Breaking IT News

Accenture tips $3B into Cloud First unit

18 September 2020 in Enterprise Cloud

Professional services firm Accenture has formed Accenture Cloud First to help clients adopt (you guessed it!) cloud first policies.

VIDEO: WaterSecure launches Flo by Moen's water leakage detection and monitoring system

18 September 2020 in Home Tech

Brought to Australia for the first time by WaterSecure, the Flo system by well-known US faucet brand Moen can "continuously…

Australian PC market showed strong growth in second quarter

18 September 2020 in Development

The Australian PC market — desktops, notebooks and workstations — grew by 35.2% year-on-year in the second quarter of 2020…

Nokia retains top spot in rankings as telecom software, services market hits US$66.9 billion

18 September 2020 in Telecoms & NBN

The global telecom software and services market in 2019 grew about 1% to US$66.9 billion, with Nokia again ranked as…

Digital bank releases savings interest rate graphs based on public data

18 September 2020 in Strategy

Digital bank 86 400 has unvelied what it claims is the first consumer-facing feature developed using Open Banking product data,…

Cheaper smartphones selling better due to economic conditions: IDC

18 September 2020 in Mobility

The prevailing economic uncertainty will force smartphone prices globally down, with nearly three-quarters of the devices to be sold at…

US will need to invest up to US$50b to increase share in chip manufacture: study

18 September 2020 in Government Tech Policy

The US will need to invest between US$20 billion (A$27.3 billion) and US$50 billion in new semiconductor fabrication plants if…

Australia would be world leader in 5G if not for Huawei ban: claim

18 September 2020 in Telecoms & NBN

Had Chinese telecommunications equipment vendor Huawei Technologies not been banned from tendering for Australia's 5G networks, there is no doubt…

Alibaba debuts delivery robots and palm-sized cloud computer at Cloud Computing Conference

18 September 2020 in Cloud

Claiming "cloud-native intelligence products accelerate customers’ digital transformation", Alibaba unveiled a series of innovative products at its 12th annual Apsara…

Pure Storage agrees Portworx acquisition

17 September 2020 in Listed Tech

Storage vendor Pure Storage has agreed to acquire Portworx, the provider of an enterprise Kubernetes data services platform.

OPPO launches Australian online store to sell wearables and accessories only, no phones

17 September 2020 in Home Tech

OPPO won't actually sell any of its phones on its brand new online store, presumably to preserve relationships with its…

Boost Mobile's 20 years of success in telco disruption

17 September 2020 in Home Tech

It has been 20 years since Boost Mobile launched, becoming a massive brand in the US and a great success…

Optus switches on 100th mobile black spot tower

17 September 2020 in Telecoms & NBN

Optus has switched on its 100th mobile black spot tower, with a newly activated tower going live at the south…

Palo Alto delivers new SD-WAN approach with latest CloudGenix appliances

17 September 2020 in Networking

A pair of SD-WAN appliances from Palo Alto Networks are the first expressions of the company's new approach to SD-WAN.

Tribal ties up deal with universities on education reporting requirements

17 September 2020 in Education

Sixteen Australian universities and higher education providers have deployed a solution from global education software and services provider Tribal Group…

NZ anti-money laundering firm raises US$7.3m in Series A round

17 September 2020 in Market

Auckland-based anti-money laundering firm First AML has raised US$7.3 million (A$ 9.99 million) in a Series A funding round led…

Instaclustr offers managed Redis

17 September 2020 in Cloud

Open source managed service provider Instaclustr has added the Redis database to its lineup.

Qualcomm stays ahead in global smartphone SoC market in 2Q

17 September 2020 in Mobility

American firm Qualcomm Technologies, with 29%, remained top of the market for smartphone application processors - also known as system-on-chip…

Gang uses Windows ransomware to hit IT staffing company Artech twice

17 September 2020 in Security

Cyber criminals who breached the infrastructure of the American IT staffing company Artech Information Systems and then used the Windows…

Unified commerce-ready businesses gained during pandemic: study

17 September 2020 in Strategy

Australian businesses that were selling across multiple channels prior to the pandemic offset whatever sales they would have lost due…

Online job ads down in August for first time since April

17 September 2020 in Recruitment

Online jobs on the SEEK employment marketplace fell across the nation by 2.0% in August month-on-month, figures released on Thursday…

 

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Friday, 23 November 2018 10:10

'Daring' dating app creators forced to use old-style advertising

By
One of the HUD billboards in Los Angeles. One of the HUD billboards in Los Angeles. Supplied

The creators of a dating app have been forced to resort to traditional outdoor billboard advertising, after their ads were turned down by social media which found them too daring.

Edward Chen, the founder and chief executive of New Zealand firm C & Z Tech, makers of the Hook Up Dating app, said it was meant for commitment-free dating.

“As stated in the name, Hook Up Dating, HUD is 100% transparent about what the app offers," he said.

"This has created a community of four million like-minded users, that are free from the pressures of ‘finding the one’.

"In a market where dating apps often misled users into thinking they could find their future wife or husband, HUD offers a safe and mutual consent platform for people to explore casual dating and hook-ups.”

But when it came to advertising, Chen found that he had come up against a blank wall. A statement from C & Z Tech claimed Facebook was making it increasingly harder for smaller companies to get a foot in as the social media giant launching its own dating service.

And, the company said, "market leaders such as Tinder and Bumble, through their opaque discussion about the nature of sexual relations, which inevitably takes place on the apps, are permitted to advertise through these social media channels".

HUD refused to compromise on what Chen called the "honest and upfront acceptance about the realities of online dating" and thus had to revert to traditional media.

C & Z is currently running an advertising campaign using 100 billboards in Los Angeles.

The app is available for iOS and Android.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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