Home Apps Apple's App Store leaves Google for dead in consumer spend

Apple's App Store had a 30% share of worldwide downloads last year, but enjoyed 66% of the consumer spend compared to Google Play Store, according to statistics provided by App Annie, a firm that claims to help companies to build better app businesses and is used by 94 of the top 100 publishers globally.

Google Play Store is not available in China, while the App Store has a presence there.

The statistics were issued to mark a decade of operation — July 2010 to May 2018 — by the App Store, a period during which more than 4.5 million apps were released through the store. App Annie only came into existence in July 2010.

ios apps

Beating out all downloads worldwide was the Facebook app, followed by Facebook Messenger and YouTube. Facebook took the next two slots as well, with Instagram and WhatsApp, followed by Google Maps, Snapchat and Skype. Bringing up the rear were WeChat and QQ, both from China's Tencent.

The top app globally in terms of consumer spend was Netflix, followed by Spotify and Pandora Radio. Tencent took the fourth place with Tencent Video while its QQ app was 10th. Chinese search engine Baidu was seventh with its iQIYI app.

Australians, on average, installed 37 apps of every 100 installed on iPhones each month, the same as in the US. Indonesian users were top in this category, with 42 apps installed, with China second (41) and India and South Korea joint third (40 apiece).

Game downloads constituted 31% of the total from the iOS App Store, but made up 75% of consumer spend.

games consumer spend

Overall, the top game download was Candy Crush Saga, followed by Subway Surfers, with Australian-developed Fruit Ninja in third spot.

But in terms of consumer spend, Clash of Clans was ahead of Candy Crush Saga, with Monster Strike, a game from Japan's mixi, making up the top three.

Clash of Clans and Candy Crush were the games on which Australians spent the most. Heart of Vegas by Australian studio Aristocrat Technologies was third place, and gambling apps Slotomania, Slots and Zynga Poker were also in the top 10.

game downloads ios

Only two of Australia's neighbours had gambling apps in their top 10 by consumer spend: Slotomania was in second place in Singapore, and Boyaa Texas Poker took 10th spot in Thailand.

Words With Friends was Australia’s second-most downloaded iOS app of all time, Halfbrick’s Jetpack Joyride was ninth, and MobilityWare Solitaire took 10th spot.

Nearly 60% of the consumer spend — a total of US$42.5 billion — at the App Store came from the APAC region, which accounted for 49% of downloads. There were a total of 30.5 billion downloads for all regions.

The Americas accounted for 26% of downloads and 27% of consumer spend, while Europe and the Middle East made up the remainder - 25% of downloads and 14% of of consumer spend.

The US and China were first and second in the overall all-time download and consumer spend charts – the US had 40.1 billion downloads and accounted for US$36 billion in consumer spend while China had 39.9 billion downloads and its consumers spent US$27.7 billion.

The full list of publicly available statistics can be viewed here.

Screenshots: courtesy App Annie


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A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.


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