The app allows users to create an order, place it on approach to a nominated restaurant, and collect the meal on arrival.
MyMacca’s app will extend beyond the ordering process to give it customers a more personalised experience. Soon it will extend to use in the drive-thru (order and pay), gives customers the power to customise their order, save time in-restaurant, manage rewards and competitions, and remember their favourite menu items for convenient repurchases.
Mark Wheeler, director of Digital of McDonald’s Australia said, “We’re always listening to our customers and looking at ways we can evolve their experience through digital-led innovation. When people think of McDonald’s they think convenience and accessibility, so we’ve developed the MyMacca’s app to take advantage of smartphone technology, and give our customers an experience that is as fast, easy and enjoyable as possible. We’re excited for customers across the country to try out the app and tell us what they think.”
It will work at all 950 restaurants across Australia.