Home Apps Soprano releases new app for real-time comms in threat situations

Soprano Design has launched a new business continuity app that enables logistics companies to provide real-time communications during threats and to monitor their safety.

The new business continuity app — RapidAlert — has been added to Soprano’s cloud-based Mobile Enterprise Messaging Suite (MEMS) platform.

Soprano — an Australian-based software design firm — says the RapidAlert crisis management tool, and one of nine business app plug-ins for its Mobile Enterprise Messaging Suite (MEMS) platform, allows organisations to manage business continuity by deploying SMS alerts within seconds to incident first responders and standby teams.

Soprano chief executive Horden Wiltshire said the development of RapidAlert was in response to market demand at a time where there is an increased likelihood of extreme events relating to natural disasters, the environment, civil unrest and cyber security.

“The ubiquity of text messaging means that messages will reached all those that need to be informed immediately and accurately and can track whether they have responded to an alert on time,” Wiltshire said.

Soprano lists the RapidAlert solution’s key features as:

  • Quick access to Business Continuity Plan (BCP) templates & contact lists;
  • SMS delivery for rapid response;
  • Real-time acknowledgement and follow-up; and
  • Real-time reporting to enable live monitoring of who has and has not responded.

Soprano touts the solution as having wide application in a range of sectors that require reliable business continuity planning or incident management and response solutions, including security and event staff, healthcare workers providing in-home care to patients, IT teams responsible for system availability and outages and remote workers such as mining technicians, repairmen, construction workers and labourers.

Other apps on the MEMS platform include authenticator, staffMatch, staffSafe, GAMMA, Reminder, reports, WebSMS and campaign manager.

“Our crisis management system increases organisation’s agility and responsiveness during and after an extreme event, quickly reaching employees to help reduce the severity impact on damage to reputation, revenue and customer relationships,” Wiltshire said.

“The inability of an organisation to quickly respond during incidents or disruptions directly correlates to increasing costs and damages.”

And, according to Wiltshire, corporate demands today for fast, direct and interactive communications with staff and stakeholders in multiple locations “is escalating by the week”.

“Soprano, based on the feedback from global clients including Fortune 500 companies, has developed a suite of apps to align with business expectations, corporate and, in many cases, legal requirements as management pressures for greater efficiencies increase.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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