Wednesday, 01 August 2018 12:14

Reckon teams up with IPA to launch cloud accounting solution

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Reckon teams up with IPA to launch cloud accounting solution Image courtesy of fantasista at FreeDigitalPhotos.net

Australian accounting software provider Reckon is partnering with the Institute of Public Accountants to launch a "member-first" cloud accounting solution.

Reckon (ASX:RKN) says the “unique, first of its kind industry partnership” will empower small- to medium-sized enterprises to deliver a greater customer experience by leveraging the cloud to bolster productivity and fuel growth.

The joint launch follows in-depth feedback from members, and Reckon says the strategic move will see the introduction of IPA Books+, a white labelled version of its flagship cloud accounting solution Reckon One.

Reckon says more than 35,000 members of the Institute, who are mostly either servicing SMEs or small businesses in their own right, will now have access to simple and affordable online accounting software to make running their business easier.

“Moving to the cloud is a key focus for many of our members and their clients over the coming year, as they look to tackle the next phase of business growth,” said Institute chief executive Andrew Conway.

“The partnership with Reckon is an exciting one. It will enable a myriad of benefits including remote working and the ability to access real-time business-critical data such as cash flow at anytime, anywhere.

“As recent reports from the Australian Small Business and Family Enterprise Ombudsman has revealed, a staggering 45% of small businesses are yet to adopt online accounting solutions. With the advent of Single Touch Payroll, the time has come for IPA Books+, a single, reliable, comprehensive solution.”

Sam Allert, chief executive of Reckon, said, “The cloud accounting partnership is an exciting industry first, as we align our business’ strategic priorities and continue to better support SMEs across Australia.

“By taking the powerful technology of ReckonOne and partnering with a leading member-focused organisation, we are delivering a unique solution that goes beyond technology to include training, development, events and support.

“The transition to the cloud will enable IPA members to automate a great deal of administrative work. This frees them up to focus on higher value tasks such as advisory services, which will no doubt open new revenue streams and growth opportunities.” Allert said.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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