Tuesday, 11 September 2018 12:16

Reckon, Zapier team up on SME productivity solution

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Reckon, Zapier team up on SME productivity solution Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Australian accounting software provider Reckon is partnering with online automation tool Zapier, in a move aimed at bolstering small business productivity.

The deal is designed to enable Reckon One customers to automate repetitive administrative tasks, while streamlining workflows and processes, without needing deep technical skills.

Reckon chief executive Sam Allert said, “Today’s small business owners use an array of applications to manage their work. While these tools are essential, moving information from one source to another takes time that would be better spent on creating growth.

“Automation once required complex programming, but Zapier and Reckon have made it possible for any small business to significantly reduce its admin.”

Zapier enables users to connect the apps they use to easily automate daily tasks, all without the need for any coding know-how – and through the creation of triggers and actions, known as Zaps, it monitors data changes in one application to trigger actions in another.

Allert says that through Zaps, Reckon One can now be linked to over 1,000 commonly used cloud applications across eCommerce, CRM, inventory, project management and beyond.

And Allert says that to get users started, Reckon One has created more than 10 templates for some of the most common multi-app tasks, covering integrations with Gmail, Shopify, Stripe, Infusionsoft and Cyfe.

“Whether they want to update Reckon One with Shopify sales, Stripe charges, or Infusionsoft contacts, customers can now do this quickly and easily to streamline repetitive tasks and focus on more important work," he said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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