Wednesday, 15 October 2014 18:42

It’s a good old fashioned spruik & $25,000 up for grabs


Spruik something about your business to promote and sell your products and services and it could win you anywhere between $1,000 and $25,000 to boost your coffers for another round of promotion.

The opportunity for small business owners to get their message out to the public in an online promotion is being offered by leading Australian accounting software company MYOB as part of its ‘Love your work’ campaign.

The new way for SMBs to promote their business online, particularly through social media platforms like Facebook or Twitter, is aptly named a Spruik.

To take up the offer from MYOB, you just take a photo containing a simple handwritten message to promote your business, tag it with the #spruik hashtag, and upload it to the loveyourwork website.

Businesses uploading a photo will be in the running to win one of four promotional packages from MYOB, each worth $25,000, plus 25 runners-up prizes of $1000 business grants for the most creative #spruiks.

The prize includes a professionally made film that can be adapted into local cinema advertising, and the promotion is being run in support of MYOB’s position as Gold Partner of the Amex ‘Shop Small’ movement, which is running nationally throughout November.

The ‘Love your work’ #spruik promotion opened today (15 October) at 9am (AEDST) and ends at 5pm (AEDST) on 30 November.  

MYOB CEO Tim Reed urges businesses to #spruik about their unique passion, product, service or story, and says there is no limit to the number of times businesses can enter and go on to share their #spruiks with customers and friends.

Reed says that with small businesses playing a huge role in driving the Australian economy, MYOB is committed to finding the biggest possible platform to say ‘Love your work’ to each and every local business, by hosting and sharing their #spruik messages across social media.

“Business owners tell us that spreading the word and finding new customers on a limited marketing budget is one of the biggest challenges they face. We hope this campaign enables them to do that, and have a bit of fun in the process.”

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iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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