Home Accounting Software VIDEO Interview: Jazoodle CEO on how to make better business choices

A new service has launched called Jazoodle, a business forecasting platform with financial planning tools, giving you "unrivalled knowledge and insight into your business," and I spoke to its founder and CEO, Andrew Paton-Smith.

At the StartCon 2017 conference held earlier this month (Dec 1 and 2) at the Royal Randwick Race Course, with the conference in its eight year having sold out and concluded successfully once again, were a whole range of companies in the special exhibition area.

StartCon billed as "the largest start-up and growth conference to help you disrupt the disruptors," so it was clearly an ideal place for newcomer Jazoodle, then in the last stages of its pre-launch phase and launching this week, to showcase its technologies to a very appropriate audience of businesses and business people.

Now, I managed to catch up with three companies at the event, to learn about their products and services, to report on them, and to give you a peek into what the exhibition part of the StartCon experience is about, but this article focuses on Jazoodle.

So, what is Jazoodle, exactly?

Well, we're told that Jazoodle is a cloud-based, predictive analytics business forecasting platform that turns complex business data into simple, visual and actionable insights.

Whether you, your accountant, or both, Jazoodle has a range of simple to use and low cost planning tools to control, adjust and visualise a company's status across many areas of business - and it integrates seamlessly with the Xero accounting platform.

Whether you’re an accountant or business adviser guiding your clients, or the owner or director of a company, Jazoodle explains that its financial planning tools "will give you unrivalled knowledge and insight into a business. Within seconds, and with no manual input, Jazoodle will show you the key trends, risks and opportunities that could make a significant difference to the future performance of any company."

So, I spoke to Jazoodle founder and CEO, Andrew Paton-Smith, who was part of the team manning the Jazoodle stand at StartCon 2017, held Dec 1 and 2 in Sydney, and that video interview is now available immediately below, after which the article continues - please read on!

We spoke about Jazoodle and how the company came to be and about predictive analytics, AI, machine learning, business, the future, great advice and plenty more.

So, Jazoodle looks like a fascinating service for businesses as it promises you a new wealth of information that the platform uncovers from your existing Xero records - and other accounting packages. 

This lets you much better data mine your own business or that of your advisory and/or accounting clients at a granular, digitised level, and use these statistics to make better, more informed choices.

You can also easily see the ramifications of various decisions and how each would affect your business - and plenty more.

Here's a screenshot of Jazoodle in action: 

From the "How it Works" page at the Jazoodle website: 

You'll see a great explainer video (embedded below), and more explanatory text, followed by pricing information.

Here's some of that text:

  • Dovetailing with your current accountancy and book-keeping software.
  • By simply connecting Jazoodle to your existing Xero accounting package, you’ll instantly be presented with a wealth of invaluable analysis and insight.
  • Monitor the health of a company, get an indicative business valuation and plan for the future – with Jazoodle you have a world of information at your fingertips.
  • There's a Jazoodle for you. Whether you’re an accountant or business adviser, or the owner or director of a company, we’ve a plan to suit you. And if you’re a student you can use Jazoodle to analyse public company data, helping you with projects and dissertations.

Here's the company's explainer video I referred to above:


It's YOW's 10th anniversary this year and we would like to celebrate with you. YOW! proudly invites you to join us at Celebrating 10 years of YOW! – Dinner with Speakers.

An intimate networking experience, YOW! Dinner with Speakers offers attendees the opportunity to gain industry and career insights on a more personal level with YOW! speakers from the 2018 conference.

An intimate networking experience, YOW! Dinner with Speakers offers attendees the opportunity to gain industry and career insights on a more personal level with YOW! speakers from the 2018 conference.

Book a table of 10, bring a friend, or come by yourself and make new friends!

Register now for YOW! Dinner with Speakers:

· Sydney on Thursday November 29
· Brisbane on Tuesday December 3
· Melbourne on Thursday December 6



Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
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· 6 actionable tips



Ransomware attacks on businesses and institutions are now the most common type of malware breach, accounting for 39% of all IT security incidents, and they are still growing.

Criminal ransomware revenues are projected to reach $11.5B by 2019.

With a few simple policies and procedures, plus some cutting-edge endpoint countermeasures, you can effectively protect your business from the ransomware menace.


Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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