Thursday, 23 September 2021 16:18

Demand for safe, secure, and intelligent transportation systems on the rise, says Mouser Electronics

By
Rate this item
(0 votes)

Trends surrounding intelligent transportation systems are the highlight of the 2021 Empowering Innovation Together, a program launched by semiconductors and electric components distributor Mouser Electronics.

In the latest podcast episode, Mouser Electronics director of technical content Raymond Yin talks to 5G Automotive Association chief technology officer Dr Maxime Flament about the emergence of industry safety standards.

They discuss the capabilities of implementing 5G networks into transportation systems and the effects of edge computing in the automotive industry.

The podcast is also available on Alexa, Apple Podcasts, Google Podcasts, iHeartRadio, Pandora, Spotify and Mouser’s YouTube channel.

“Worldwide, we’re seeing rapidly increasing needs for safe, secure and intelligent transportation systems,” observes Mouser Electronics president and CEO Glenn Smith.

“With new developments enabled by technologies like 5G, ultra-wide bandgap, next-gen wireless connectivity and more, we’re in an era of smart transportation solutions that will change the industry and impact our communities, cities, travel and more,” Smith Explains.

The 2021 EIT series features four byte-sized videos, Then, Now and Next, as well as articles, blogs, infographics and other content, with conversations led by Mouser thought leaders and other experts.

Future tech topics following intelligent transportation solutions will review the latest in product technologies such as RF and wireless.

Mouser Electronics says its program showcases multiple new product developments and unveils the technical developments required to stay timely with new trends in the marketplace.

The fifth instalment of the 2021 EIT program is sponsored by Mouser’s valued partners Amphenol ICC, Amphenol RF, Digi International, Intel, Kemet, Microchip Technology, Molex, STMicroelectronics, TDK and TE Connectivity.

The program also includes a new episode of The Tech Between Us podcast, available on the Mouser Electronics’ website

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

Related items

  • Anti-trust suspicion: Japan to take a good look at Apple, Google

    Apple and Google have come under scrutiny in Japan, with the country's Fair Trade Commission set to investigate whether the two companies are using their dominance of mobile operating systems to cut out competition.

    A report published by the Nikkei Asia website quoted JFTC secretary-general Shuichi Sugahisa as informing the media on Wednesday that views would be sought from operators, app developers and smartphone users.

    Apple's iPhones have about 20% of the global market share for smartphones while practically all the remaining 80% belongs to Android implementations by various vendors.

    The JFTC last month completed an investigation into Apple over suspicions that the company was "restricting business activities, such as selling digital contents, etc., of enterprises that distribute applications based on App Store Review Guidelines as Apple operates App Store, where the developers distribute apps for iPhone".

    {loadposition sam08}In a statement, the JFTC said: "During the JFTC’s investigation, Apple proposed to take measures such as revising the Guideline related to the alleged conduct above.

    "As a result of the JFTC’s review on this proposal, the JFTC recognised it would eliminate the above mentioned suspicion and decided to close the investigation on this case after the JFTC confirms the measure has been taken."

    Nikkei Asia said the JFTC would draft a report on the structure of the mobile operating system market and examine why competition had remained static.

    Apple dominates the Japanese market, with nearly 70% market share, while Android has the balance.

    Apple is reportedly facing an anti-trust suit in the European Union over the NFC chip technology it uses for tap-and-go payments.

    The company was fined by the EU in 2016, with the political bloc ordering it to pay €13 billion (A$20.54 billion) in back taxes.

    Apple won this battle in 2020, with the Luxembourg General Court ruling that the Cupertino-based firm did not have to pay. However, the EU has appealed against this ruling, claiming legal errors were made by the court.

    The EU also filed an anti-trust suit against Apple in April this year, for allegedly blocking rivals on its App Store, based on a complaint from music service Spotify.

    Additionally, a non-profit in the north Indian state of Rajasthan has filed an anti-trust case against Apple similar to that which the iPhone maker faces in the EU.

    Google, meanwhile, is fighting a €4.34 billion (US$5.01 billion, A$6.85 billion) fine imposed on it in 2018 by the EU for allegedly breaching anti-trust rules relevant to Android.

    The search giant is also facing an anti-trust suit in the US, filed by the Federal Government and 11 states.

  • Gamurs picks Davies as COO

    Esports and entertainment media network Gamurs Group has appointed Geraint Davies to the role of chief operating officer.

    "The Gamurs Group is at a pivotal stage of growth and it is the perfect time to bring on someone with Geraint's experience. His background in media of all genres - including cinema, outdoor, and audio - spans an impressive 30 plus years," said Gamurs founder and CEO Riad Chikhani.

    "I am excited to welcome Geraint who brings a level of execution that can build on what we do well, expand on it and take it to the next level.

    Davies has more than three decades of experience in the media business. He has worked as COO of iHeartRadio, ARN, Southern Cross Austereo, Horizon Media and APN Outdoor.

    {loadposition stephen08}

    He also serves as company secretary of Business Music Providers, chairman of Musicians Making A Difference, and as an ethics counsellor with The Ethics Centre.

    Davies started his career in media sales in the UK.

    He holds an MBA from the Open University (UK).

    "I am delighted to join Gamurs Group at such an exciting time in its development," said Davies.

    "The lines between computer games, movies, sports and entertainment are rapidly merging. With a powerhouse of online brands in each of these sectors, the group is ideally positioned to continue its fast profit growth and global audience reach."

    Gamurs helps brands including McDonalds, Red Bull and Intel to reach its 40 million monthly users.

    "We are growing at a rapid rate and gaining Geraint will in turn help with our expansion, but also with our existing staff, giving them an opportunity to grow with the business, which is what is most exciting to me," added Chikhani.

  • Netflix and Spotify tops Kantar entertainment on demand track service

    Entertainment on demand is already a well-established service in the US and UK, and client demand has driven its expansion in Germany, and next in Australia, according to data, brands, and insights research firm Kantar.

    Kantar collected from a sample of new music and video subscription for three months. Some highlights from the Australia pilot are as follows:

    1.4 million households added at least one new video subscription service in a span of three months, almost 14% of households.

    ­Netflix accounts for almost 22% of new subscriptions, although Amazon Prime Video is not far behind with 17%, with Disney+ at 12%. Stan and Stan Sport collectively account for 8.5% of new subscriptions in the three-month period, while Foxtel’s three brands Binge, Foxtel Now and Kayo amount to 12.2%.

    {loadposition kenn}

    ­440,000 of new subscriptions were taken out by Gateway subscribers, being completely new to the category. Netflix is generally the gateway subscription, with friends/family an important source of information prior to sign-up.

    ­583,000 were Stacked subscribers, adding this new service to their existing subscriptions – over half of Binge subscriptions were stacked and almost half for Stan. The top marketing touchpoint for both service providers was the offer of a free trial.

    The average number of VoD subscriptions held is 3.9, with only Netflix, Amazon Prime Video, Disney+ and Stan on par with the market or lower than average.

    ­18% of new subscribers cancelled an existing digital streaming subscription in order to subscribe to a new one. This rose to 25% and 21% among Binge and Britbox services respectively.

    ­Being able to ‘watch content when I want’ was the reason why streamers took out a subscription—cited by 30% of households. However, buying a smart TV to allow easy access to digital content was a trigger for one quarter of first-time streamers, while 11% took out a VoD subscription to replace their Cable TV service. This is apparent for those who took out a Britbox service.

    ­Consumers love Netflix and YouTube Premium, reflected in their high net promoter scores (NPS) of 49ppts and 44ppts respectively, against a market average of 30ppts. Drivers of satisfaction with Netflix are ease of use, amount of original content and value for money. For YouTube Premium, it is more about the ability to download content rather than value for money (YouTube Premium customers are nearly twice as likely to watch content while commuting or on the go compared to the average VoD subscriber).

    Disney+ NPS is just above average at 31ppts, with content driving high satisfaction, whether it be the variety of TV series or classic films, the quality of the shows, or the number of new release films (two titles among the top 10 most recommended by friends and family are Disney+, namely Loki and Black Widow, while The Mandalorian makes it into the top 10 of content most enjoyed).

    ­In contrast, NPS ratings for Amazon Prime Video and Stan among new subscribers are below average at 23ppts and 20ppts respectively. Analysis of NPS diagnostics in other markets operating the entertainment on demand service often shows that NPS increases after around three months of having had the service, once consumers have learned how to navigate the content and this may well be the case with new Amazon customers, where there are potentially issues relating to the TV interface and ease of use (in finding TV content) with satisfaction on value for money also below average.

    ­For Stan customers, value for money and the amount or variety of content available drive satisfaction and customers like the ability to watch content on several different devices/screens. However, the quality of the shows and the quality of the recommendations of what to watch next appear to be driving some unhappiness and this is reflected in customers giving a below-average score on seeing themselves having the service for a long time. Incidentally, Britbox earned the highest score on this factor at 8.3/10.

    ­1.1 million households added a new music subscription service in three months over 10% of households.

    ­Spotify accounts for 26% of new subscriptions, although around half are using a free version and a further 7% are on a free trial. One in 5 have opted for an Amazon Music Unlimited (AMU) service, with over 60% paying for this service. Apple is behind with a share of 13.6%, although it manages to secure around one quarter of new subscribers on a yearly subscription, reducing the immediate risk of churn.

    ­Gateway subscribers were able to take 580,000 subscribers, landing in the category for the first time. Spotify is generally the gateway subscription, with 53% of its new subscriber base being completely new to the category. They offer a free trial and word of mouth via friends/family are the key marketing touchpoints prior to sign-up with Spotify.

    ­570,000 are Stacked subscribers. Heavy investment in advertising as well as online reviews are the key touchpoints for this group.

    ­9% of new subscribers cancelled an existing digital streaming subscription in order to switch—rising to 11% and 13% among YouTube and SoundCloud services respectively.

    ­Free trials encourage stacking, cited as a key trigger by 22% of those adding to their existing services, while acquisition of a wireless speaker is a trigger for 14% of first time streamers. Access to a wider variety of music is the top trigger for new Spotify subscribers.

    ­Value for money and the variety of podcasts available are relatively more important purchase drivers among those signing up with AMU, while for Spotify customers, it is more about the variety of artists and new releases available, streaming sound quality and, importantly, the music platform that their friends use.

    Spotify customers love their service the most, reflected in a high net promoter score (NPS) of 38ppts, against a market average of 25ppts. Key drivers of satisfaction with Spotify are artists available, sound quality, and smartphone interface. NPS for AMU is lower than average at 20ppts. While delivering on the value for money that customers signed up for, advocacy is generally being dragged down by the smartphone interface, inability to follow or interact with friends, and a poor on-boarding experience relative to other platforms.

    ­Spotify and YouTube Music customers tend to show an interest in a wider variety of music genres compared to Apple Music and AMU customers, with rock especially lower among the latter two. For the more niche, high fidelity streaming providers such as Tidal or QoBuz, interest is relatively higher for genres such as classical, country or jazz/blues music.

  • Amazon takes its Fire TV Stick and turns it up to the 4K Max

    The world is awash in the most advanced streaming devices ever, with Amazon's new Fire TV Stick 4K Max amping up the processing power, the Wi-Fi support, with Dolby Vision, Dolby Atmos, a voice control remote and plenty more.

    Amazon's most powerful streaming stick has launched with 40% more power than the regular 4K Stick with a new quad-core 1.8GHz processer and 2GB of RAM, and more features besides.

    This extra power means your apps start faster, and navigation is more fluid.

    The new capability to support Wi-Fi 6 also means smoother streaming in 4K when multiple Wi-Fi 6-connected devices are streaming, which is fast becoming a reality for people who have upgraded to new smartphones, computers, routers, and Fire TV 4K Max streaming sticks.

    {loadposition alex08}

    Promising rich audio and visual experiences, Amazon's Fire TV 4K Max supports 4K UHD, HDR, and HDR10+ streaming, as well as Dolby Vision and Dolby Atmos.

    As you'd expect, it also comes with the latest Alexa Voice Remote so you can easily use your voice to search for the content you want to watch, manage your smart home devices, and more.

    There are also the four pre-set buttons to get you to your favourite apps quickly, and of course, you can control power and volume on your compatible TV and soundbar without needing another remote.

    As you want from a modern streaming solution, Amazon's Fire TV Stick 4K Max gives you access to hundreds of thousands of movies and TV episodes, thousands of apps, and Alexa skills.

    Amazon reminds us that you can Enjoy favourites from Netflix, YouTube, Prime Video, Disney+, Apple TV, Paramount+ in addition to local services like Stan and more.

    Want free content? Then stream for free with YouTube or watch films & TV programs from local broadcasters including ABC iview, 10 play, 7plus, 9Now and more.

    You can also listen to songs, playlists, live radio stations, and podcasts through services like Amazon Music, Apple Music, Spotify, and TuneIn.

    So, what does it cost to go to the Max?

    The Fire TV Stick 4K Max will retail for $99 is available for pre-order via the Amazon Fire TV 4K Stick Max site, and of course, you'll find it at JB Hi-Fi.

    It will begin shipping to Australian customers on October 8th.

  • Maaaate: Alexa learns Australia's most unique phrases

    Strewth! Having done a vibe check, Alexa speaks 'Strayan at long last, and knows that "Barbie" isn't a plastic doll, at least in the Strayan context, that "Yeah/Nah" is something Aussies really say and can turn on the lights when you ask to flick it on, but still can't flick off the mozzies, or at least, not yet!

    If you've ever wanted to tell Alexa to play an absolute banger, or even get Alexa's help to chuck a sickie, which in areas of lockdown means staying in the same home you're already in doing even less than you are probably doing now, then... oi! Alexa may well be the most understanding digital assistant yet.

    Yes, Aussie lingo now added to Alexa’s vocabulary, and with Amazon getting a little help from true blue icons Sophie Monk and The Inspired Unemployed, with Sophie Monk celebrated for her famously broad and absolutely unmissable Australian accent.

    Amazon conducted a new study which revealed the sense of pride the nation has for our ‘Strayan phrases, with our unique vernacular amongst the top five things that make modern Australians proud to be Aussie (53%), more so than our iconic sporting culture/greats (49%), food culture (48%) and music legends (33%). Not only is our Aussie slang a sense of national pride, a third (32%) say that using uniquely Aussie phrases is an important part of who they are. Bloody oath!

    So, to celebrate the great Aussie vernacular, and ensure Alexa can better understand some of Australia’s most unique, popular and need-to-know phrases when customers speak to their Echo devices, Amazon teamed up with the instantly recognisable voices of Sophie Monk and viral comedy duo The Inspired Unemployed

    So, just how Aussie has Alexa become?

    {loadposition alex08}

    Well, we're told Alexa now understands over 100 true blue phrases from “flick it on” to switch on the lights, “bucket down” to get a weather check and even “sparrows fart” when you need to set an early morning alarm.

    Sophie Monk said, “It’s no secret that I’m a self-confessed bogan, but I honestly love the way us Aussies talk, it’s unlike anywhere else in the world. It’s so funny to me because I was born in the UK, yet I’m such a true blue Aussie.

    "I can’t shake it - even living overseas for 10 years didn’t make a difference. People had no idea what I was saying half the time, but I wouldn’t change it for the world. It makes me feel at home. That’s why I’m excited to help Alexa understand the Aussie phrases we all love.” 

    ‘Strayan is its own brand of unique, and that’s what makes it feel like home

    Just like Sophie, Amazon tells us "38% of Australians have had to explain classic Aussie terms when abroad, but it's that uniqueness that makes the Aussie turn of phrase an important part of the way we create community. Over half (53%) of those surveyed say hearing Aussie slang makes them feel at home and 41% say they find it endearing when someone uses classic Aussie phrases.

    "Our love of Aussie sayings also means they pop up in unexpected situations, particularly for younger generations. A fifth (22%) aged 25-34 use slang in professional documents like essays and presentations and walking down the aisle is even becoming a true-blue event. A sixth (14%) of those aged 25-34 gave their proposal or wedding vows a little Aussie flair."

    You are what you speak. Our favourite phrases reflect our famously laidback culture

    When it comes to our favourite Australian slang, Amazon informs us "Yeah/nah" (38%) is among the top, followed by "Mozzie," (32%) “Barbie,” (28%), “Give it a crack,” (28%) and “Flat out like a lizard drinking” (21%) - all of which are now understood by Alexa.

    Dr. Amanda Laugesen, an expert on the Australian English vocabulary, explains the interesting reason these particular words have won Aussie hearts: "Australian English has so many distinctive features, yet it’s telling that our favourite sayings are things like “Yeah/Nah” and “Give it a crack”.

    "Words aren’t just a way of communicating, they’re a form of self-expression and phrases like these, and our tendency to shorten words, reflect the laid-back attitude we pride ourselves on. “Yeah/Nah” is a great example of this; we’re disagreeing but in a way that doesn’t invite conflict. Aussie English definitely has that distinctively relaxed and informal quality, and that’s part of the reason why we all love it so much.”

    One for the road; how Aussie English is evolving

    While Aussies share a love of classic ‘Strayan phrases, Amazon tells us a yarn when it says "the words we use are shifting and changing across generations, so Amazon has also made sure Alexa understands the latest slang.

    "A fifth (21%) of those over 64 years old have had to ask younger family members to explain new slang. So, while Gen Z might have to explain the latest TikTok phrases like “Cheugy,” “Hey Bestie,” or “Vibe check” to their granny, Amazon has made sure Alexa has no problem “understanding the assignment.”

    Alexa is becoming even more Aussie

    Alexa’s expanded vocabulary doesn’t just celebrate our love of Aussie slang and how it’s changing, but reflects how Aussies already communicate with Alexa. In fact, these new words build on Alexa’s extensive understanding of Australian slang with "footy” "devo,” and “barra” already amongst the most frequent Aussie terms used by Alexa customers. What was that about us shortening words?

    Country Manager for Amazon Alexa, Kate Burleigh explains: “Before launching in Australia, our team worked hard to make sure Alexa could understand uniquely Australian phrases, and we know our Aussie customers already love how easy and natural it is to communicate with her.

    "Alexa has learnt a lot in the last three years down-under and now, with the help of some iconic Aussies, is getting even smarter. Our research shows just how important the quirks of Aussie English are, and we’re proud of the work we’re doing to make sure that Alexa gets all Aussies, whether they’re 18 or 80.”

    So, how can you test out Alexa's Aussiness?

    Test out Alexa’s Aussie knowledge for yourself on Alexa-enabled devices like Echo smart speakers, Echo Show smart screens, and Fire TV devices, or via the Alexa app.  

    Some new commands you can try include:

    • Alexa, tell me something Aussie
    • Alexa, play an absolute banger
    • Alexa, day for it!
    • Alexa, wake me up at sparrows fart?
    • Alexa, do you like savvy b?
    • Alexa, find a chicken parmi recipe
    • Alexa, is this look cheugy?
    • Alexa, should I chuck a sickie?

    You can find out more information on Amazon Alexa and Devices here.

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments