The study finds that the adoption of 5G services by consumer and IoT sectors has been driven by an uptake of 5G-capable devices and attractive 5G subscription pricing models despite the semiconductor crisis caused by COVID-19.
Operator Revenue Strategies: Challenges, Opportunities & Market Forecasts 2021‑2026 calls on operators to leverage their 5G networks to develop new IP‑based services that generate additional revenue streams.
It considers laptops and mobile routers as emerging 5G-based consumer devices and as a key area of focus for operators over the next few years.
Multi-device subscriptions key to maximising 5G revenue
The research forecasts that as 5G coverage expands, revenue streams will diversify beyond smartphones. It recommends bundling multiple device subscriptions under a single recurring payment allowing operators to benefit from connectivity revenue from other consumer devices.
“Device vendors are capitalising on faster networks to add mobile connectivity to new consumer devices, and operators must respond by enabling users to access 5G across multiple devices under a single subscription, allowing subscribers to conveniently manage data,” comments research co-author Charles Bowman.
Cellular data to grow 300% over next five years
Cellular data generated will jump to 2,900 exabytes by 2026 from 720 exabytes in 2021, a growth of 300% over the next five years. This will be driven by an increasing demand for data over 5G connections and a substantial growth in cellular IoT devices.
Cellular IoT devices, including smart city devices, smart home sensors and connected agriculture, will grow substantially over the next five years, the study forecasts. By 2026, the research predicts the number of cellular IoT devices will reach six billion, exceeding the global number of smartphones for the first time.
This first appeared in the subscription newsletter CommsWire on 1 December 2021.